AGGREGATION CRITERIA IN NORMATIVE MARKET-SEGMENTATION THEORY

[1] APPROACHES TO MARKET-SEGMENTATION ANALYSIS [J]. JOURNAL OF MARKETING, 1976, 40 (04) : 67 - 76

[2] THEORY OF MARKET SEGMENTATION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 388 - 394

[3] EXPANDING SCOPE OF SEGMENTATION RESEARCH [J]. JOURNAL OF MARKETING, 1976, 40 (02) : 34 - 41

[4] Frank R., 1972, MARKET SEGMENTATION

[5] MARKET-SEGMENTATION AND THE EFFECTIVENESS OF A BRANDS PRICE AND DEALING POLICIES [J]. JOURNAL OF BUSINESS, 1965, 38 (02) : 186 - 200

[6] FRANK RE, 1967, PROMOTIONAL DECISION, P147

[7] FRANK RE, 1965, J MARKETING RES, V2, P171

[8] GREEN PE, 1970, MULTIDIMENSIONAL SCA, P151

[9] MARKET SEGMENTATION THROUGH NUMERICAL TAXONOMY [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 480 - 487

[10] Robinson J, 1934, EC IMPERFECT COMPETI

[1] APPROACHES TO MARKET-SEGMENTATION ANALYSIS [J]. JOURNAL OF MARKETING, 1976, 40 (04) : 67 - 76

[2] THEORY OF MARKET SEGMENTATION [J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (04) : 388 - 394

[3] EXPANDING SCOPE OF SEGMENTATION RESEARCH [J]. JOURNAL OF MARKETING, 1976, 40 (02) : 34 - 41

[4] Frank R., 1972, MARKET SEGMENTATION

[5] MARKET-SEGMENTATION AND THE EFFECTIVENESS OF A BRANDS PRICE AND DEALING POLICIES [J]. JOURNAL OF BUSINESS, 1965, 38 (02) : 186 - 200

[6] FRANK RE, 1967, PROMOTIONAL DECISION, P147

[7] FRANK RE, 1965, J MARKETING RES, V2, P171

[8] GREEN PE, 1970, MULTIDIMENSIONAL SCA, P151

[9] MARKET SEGMENTATION THROUGH NUMERICAL TAXONOMY [J]. JOURNAL OF MARKETING RESEARCH, 1971, 8 (04) : 480 - 487

[10] Robinson J, 1934, EC IMPERFECT COMPETI