NATURE AND USES OF EXPECTANCY-VALUE MODELS IN CONSUMER ATTITUDE RESEARCH - FISHBEIN AND BRAND PREFERENCE - REPLY

被引：15

作者：

BASS, FM ^{[1
]}

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH IND ADM,LAFAYETTE,IN 47907

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149318

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：461 / 461

页数：1

相关论文

共 4 条

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BASS, FM
TALARZYK, WW
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 93 - 96
[2] HINICH MJ, 1970, AM POLITICAL SCIENCE, V54, P772
[3] NEW APPROACH TO CONSUMER THEORY
LANCASTER, KJ
[J]. JOURNAL OF POLITICAL ECONOMY, 1966, 74 (02) : 132 - 157
[4] PERCEIVED INSTRUMENTALITY AND VALUE IMPORTANCE AS DETERMINANTS OF ATTITUDES
SHETH, JN
TALARZYK, WW
[J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 6 - 9