COUNTING ADVERTISING ASSERTIONS TO ASSESS REGULATORY POLICY - WHEN IT DOESNT ADD UP

被引：14

作者：

COHEN, JB

机构：

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1989年 / 8卷

关键词：

D O I：

10.1177/074391568900800102

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：24 / 29

页数：6

共 17 条

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