SPONTANEOUS INFERENCE PROCESSES IN ADVERTISING - THE EFFECTS OF CONCLUSION OMISSION AND INVOLVEMENT ON PERSUASION

被引：178

作者：

KARDES, FR

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 02期

关键词：

D O I：

10.1086/209159

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：225 / 233

页数：9

相关论文

共 32 条

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