GRAPHIC RATING-SCALES - HOW MANY CATEGORIES

被引：115

作者：

MCKELVIE, SJ

机构：

来源：

BRITISH JOURNAL OF PSYCHOLOGY | 1978年 / 69卷 / MAY期

关键词：

D O I：

10.1111/j.2044-8295.1978.tb01647.x

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：185 / 202

页数：18

共 42 条

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BENDIG, AW ;

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[5] HOW MANY SCALES AND HOW MANY CATEGORIES SHALL WE USE IN CONSUMER RESEARCH - COMMENT [J].

BENSON, PH .

JOURNAL OF MARKETING, 1971, 35 (04) :59-61

[6] OPTIMAL REFINEMENT OF THE RATING SCALE [J].

Champney, Horace ;

Marshall, Helen .

JOURNAL OF APPLIED PSYCHOLOGY, 1939, 23 (03) :323-331

[7] RESPONSE SETS AND TEST VALIDITY [J].

Cronbach, Lee J. .

EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1946, 6 (04) :475-494

[8] FURTHER EVIDENCE ON RESPONSE SETS AND TEST DESIGN [J].

Cronbach, Lee J. .

EDUCATIONAL AND PSYCHOLOGICAL MEASUREMENT, 1950, 10 (01) :3-31

[9]

Cronbach LJ, 1951, PSYCHOMETRIKA, V16, P297

[10]

CRONBACH LJ, 1970, ESSENTIALS PSYCHOLOG

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