NEW PRODUCT PROCESS ACTIVITIES AND PROJECT OUTCOMES

被引：30

作者：

DWYER, L

MELLOR, R

机构：

[1] University of Western Sydney, Cambelltown, New South Wales, 2560, Macarthur

来源：

R & D MANAGEMENT | 1991年 / 21卷 / 01期

关键词：

D O I：

10.1111/j.1467-9310.1991.tb00727.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The new product process comprises the set of activities that move the product from idea to launch. The authors investigated the new product process activities of firms in Australia, England and Belgium. Objectives of the research were to determine—what activities are undertaken in the new product process? How proficiently are these activities performed and what improvements are needed? whether the sorts of activities undertaken and their proficiency affect project success or failure. Since these activities are largely under the control of management, the deeper is our understanding of new product process activities, the greater the scope for improved product innovation management. Copyright © 1991, Wiley Blackwell. All rights reserved

引用

页码：31 / 42

页数：12

共 15 条

[1] *BOOZ ALL HAM INC, 1982, NEW PROD MAN 1980S
[2] *BOOZ ALL HAM INC, 1969, MAN NEW PROD
[3] BURGELMAN RA, 1984, SLOAN MANAGE REV, V25, P33
[4] Cooper R.G., 1988, J MARK MANAG, V3, P238
[5] SUCCESS FACTORS IN PRODUCT INNOVATION
COOPER, RG
KLEINSCHMIDT, EJ
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1987, 16 (03) : 215 - 223
[6] AN INVESTIGATION INTO THE NEW PRODUCT PROCESS - STEPS, DEFICIENCIES, AND IMPACT
COOPER, RG
KLEINSCHMIDT, EJ
[J]. JOURNAL OF PRODUCT INNOVATION MANAGEMENT, 1986, 3 (02) : 71 - 85
[7] CRAWFORD CM, 1979, RES MANAGEMENT SEP, P9
[8] NEW PRODUCT SUCCESS AND FAILURE - 3 CASE STUDIES
DAVIS, JS
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (02) : 103 - 109
[9] DWYER L, 1989, 891 U W SYDN SCH BUS
[10] DWYER LM, 1989, 77 MANCH BUS SCH JAN

← 1 2 →