THE EFFECT OF PURCHASE QUANTITY AND TIMING ON VARIETY-SEEKING BEHAVIOR

被引：414

作者：

SIMONSON, I

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1990年 / 27卷 / 02期

关键词：

D O I：

10.2307/3172842

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：150 / 162

页数：13

共 34 条

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