MEASURE VALIDATION IN MARKETING

[11] Fiske D. W., 1971, MEASURING CONCEPTS P

[12] GRAPHOLOGY AND MARKETING RESEARCH - PILOT EXPERIMENT IN VALIDITY AND INTER-JUDGE RELIABILITY [J]. JOURNAL OF MARKETING, 1971, 35 (02) : 58 - 62

[13] HALEY RI, 1971, 16 ANN C ADV RES F, P25

[14] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[15] HUSTAD TP, 1971, P42D MARK SCIENC I P

[16] MULTIMETHOD FACTOR ANALYSIS IN EVALUATION OF CONVERGENT AND DISCRIMINANT VALIDITY [J]. PSYCHOLOGICAL BULLETIN, 1969, 72 (01) : 30 - &

[17] JACOBY J, 1971, J ADVERTISING RES, V11, P25

[18] JACOBY J, 1970, U ILLINOIS C ATTITUD

[19] JACOBY J, 1971, 79 ANN CONV AM PSYCH, P655

[20] JACOBY J, 1971, OPERATIONALIZING ATT

[11] Fiske D. W., 1971, MEASURING CONCEPTS P

[12] GRAPHOLOGY AND MARKETING RESEARCH - PILOT EXPERIMENT IN VALIDITY AND INTER-JUDGE RELIABILITY [J]. JOURNAL OF MARKETING, 1971, 35 (02) : 58 - 62

[13] HALEY RI, 1971, 16 ANN C ADV RES F, P25

[14] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[15] HUSTAD TP, 1971, P42D MARK SCIENC I P

[16] MULTIMETHOD FACTOR ANALYSIS IN EVALUATION OF CONVERGENT AND DISCRIMINANT VALIDITY [J]. PSYCHOLOGICAL BULLETIN, 1969, 72 (01) : 30 - &

[17] JACOBY J, 1971, J ADVERTISING RES, V11, P25

[18] JACOBY J, 1970, U ILLINOIS C ATTITUD

[19] JACOBY J, 1971, 79 ANN CONV AM PSYCH, P655

[20] JACOBY J, 1971, OPERATIONALIZING ATT