MEASURE VALIDATION IN MARKETING

[31] DIMENSIONS OF OOINION LEADERSHIP [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 41 - 46

[32] *NAT COUNC MEAS ED, 1966, STANDARDS EDUCATION

[33] PAISLEY MB, UNPUBLISHED PAPER

[34] PARSONS LJ, 1971, HIERARCHY EFFECTS CO

[35] RAY MB, IN PRESS

[36] RAY ML, 1971, 10 STANF U GRAD SCH

[37] RAY ML, 1968, FAL P C AM MARK ASS, P176

[38] PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 164 - 168

[39] ROBERTSON TS, 1971, INNOVATIVE BEHAVIOR

[40] ROGERS EM, 1962, PUBLIC OPINION QUART, V25, P435

[31] DIMENSIONS OF OOINION LEADERSHIP [J]. JOURNAL OF MARKETING RESEARCH, 1972, 9 (01) : 41 - 46

[32] *NAT COUNC MEAS ED, 1966, STANDARDS EDUCATION

[33] PAISLEY MB, UNPUBLISHED PAPER

[34] PARSONS LJ, 1971, HIERARCHY EFFECTS CO

[35] RAY MB, IN PRESS

[36] RAY ML, 1971, 10 STANF U GRAD SCH

[37] RAY ML, 1968, FAL P C AM MARK ASS, P176

[38] PERSONALITY CORRELATES OF OPINION LEADERSHIP AND INNOVATIVE BUYING BEHAVIOR [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 164 - 168

[39] ROBERTSON TS, 1971, INNOVATIVE BEHAVIOR

[40] ROGERS EM, 1962, PUBLIC OPINION QUART, V25, P435