THE BASS NEW PRODUCT GROWTH-MODEL - A SENSITIVITY ANALYSIS FOR A HIGH TECHNOLOGY PRODUCT

被引：49

作者：

TIGERT, D

FARIVAR, B

机构：

来源：

关键词：

D O I：

10.2307/1251475

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：81 / 90

页数：10

共 11 条

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HEELER, RM
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[6] INNOVATION DIFFUSION AND NEW PRODUCT GROWTH-MODELS IN MARKETING
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MULLER, E
[J]. JOURNAL OF MARKETING, 1979, 43 (04) : 55 - 68
[7] TECHNICAL CHANGE AND THE RATE OF IMITATION
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[J]. ECONOMETRICA, 1961, 29 (04) : 741 - 766
[8] Rogers E., 2003, DIFFUSION INNOVATION
[9] TIGERT D, 1980, P ESOMAR C SOCIAL CH
[10] 1979, PROGRESSIVE GROC APR, P60