THE PERCEIVED VERACITY OF PIMS STRATEGY PRINCIPLES IN JAPAN - AN EMPIRICAL INQUIRY

被引：39

作者：

KOTABE, M

DUHAN, DF

SMITH, DK

WILSON, RD

机构：

[1] TEXAS TECH UNIV,MKT,LUBBOCK,TX 79409

[2] MICHIGAN STATE UNIV,MKT,E LANSING,MI 48824

来源：

JOURNAL OF MARKETING | 1991年 / 55卷 / 01期

关键词：

D O I：

10.2307/1252201

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：26 / 41

页数：16

共 90 条

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