IDENTIFYING THE COARSE AND FINE-STRUCTURES OF MARKET SEGMENTS

被引：11

作者：

DOWLING, GR ^{[1
]}

MIDGLEY, DF ^{[1
]}

机构：

[1] UNIV NEW S WALES,AUSTRALIAN GRAD SCH MANAGEMENT,MKT GRP,KENSINGTON,NSW 2033,AUSTRALIA

来源：

DECISION SCIENCES | 1988年 / 19卷 / 04期

关键词：

D O I：

10.1111/j.1540-5915.1988.tb00306.x

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：830 / 847

页数：18

共 24 条

[1]

[Anonymous], 1971, MULTIVARIATE ANAL TE

[2] OVERLAPPING CLUSTERING - A NEW METHOD FOR PRODUCT POSITIONING [J].

ARABIE, P ;

CARROLL, JD ;

DESARBO, W ;

WIND, J .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) :310-317

[3] INNOVATIVE COMMUNICATOR IN DIFFUSION PROCESS [J].

BAUMGARTEN, SA .

JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) :12-18

[4] MIXTURE MODEL TESTS OF CLUSTER-ANALYSIS - ACCURACY OF 4 AGGLOMERATIVE HIERARCHICAL METHODS [J].

BLASHFIELD, RK .

PSYCHOLOGICAL BULLETIN, 1976, 83 (03) :377-388

[5]

BLASHFIELD RK, 1977, UNPUB CONSUMER REPOR

[6]

DAY J, 1970, MULTIDIMENSIONAL SCA

[7]

DIXON WJ, 1983, BMDP STATISTICAL SOF

[8]

Everitt B., 1974, CLUSTER ANAL

[9] UNRESOLVED PROBLEMS IN CLUSTER-ANALYSIS [J].

EVERITT, BS .

BIOMETRICS, 1979, 35 (01) :169-181

[10] A NOTE ON THE RELIABILITY OF CERTAIN CLUSTERING ALGORITHMS [J].

FUNKHOUSER, GR .

JOURNAL OF MARKETING RESEARCH, 1983, 20 (01) :99-102

← 1 2 3 →