AUTOMATIC ACCESS OF SEMANTIC INFORMATION BY PHONOLOGICAL CODES IN VISUAL WORD RECOGNITION

An important issue in reading research is the role of phonology in visual word recognition. This experiment demonstrated that naming time of a target word (e.g., nut) is facilitated more by a homophone of a semantic associate (e.g., beach) than by a visually similar control (e.g., bench). However, this priming effect from the homophone obtained only when the prime word was exposed for 50 ms and was followed by a pattern mask and not when it was exposed for 200 ms before the pattern mask. In contrast, the ''appropriate'' prime (e.g., beech) provided facilitation at both exposure durations. Because the priming was obtained with a stimulus onset asynchrony of 250 ms, these data provide support for Van Orden's (1987) verification model, which posits that meaning is accessed through the automatic activation of phonological information.