THE ROLE OF INVOLVEMENT IN ATTENTION AND COMPREHENSION PROCESSES

被引：1146

作者：

CELSI, RL ^{[1
]}

OLSON, JC ^{[1
]}

机构：

[1] PENN STATE UNIV, DIV MKT, UNIVERSITY PK, PA 16802 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 02期

关键词：

D O I：

10.1086/209158

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：210 / 224

页数：15

共 30 条

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