A VALIDATION OF THE GOLDSMITH AND HOFACKER INNOVATIVENESS SCALE

This paper reports a study validating a new self-report scale used to measure innovativeness or the tendency to adopt an innovation soon after it appears in a specific domain. Data obtained from 247 undergraduate business students showed that the 6-item scale was unidimensional and free from acquiescent responding. Rock music innovativeness was positively associated with opinion leadership for, involvement with, and both perceived and real knowledge of rock music. Innovativeness was also positively associated with the following: rock music magazine readership, time spent shopping for rock records, money spent for rock records, and time spent listening to rock music. These findings demonstrate both nomological and criterion-related validity of the new scale.