MBAS CHANGING ATTITUDES TOWARD MARKETING DILEMMAS - 1981-1987

被引：35

作者：

ZINKHAN, GM

BISESI, M

SAXTON, MJ

机构：

来源：

关键词：

D O I：

10.1007/BF00383433

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：963 / 974

页数：12

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