THE ROLE OF ETHICS IN GATHERING CORPORATE INTELLIGENCE

被引：14

作者：

COHEN, W ^{[1
]}

CZEPIEC, H ^{[1
]}

机构：

[1] CALIF STATE UNIV LOS ANGELES,DEPT MKT,LOS ANGELES,CA 90032

来源：

关键词：

D O I：

10.1007/BF00381868

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：199 / 203

页数：5

共 11 条

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[2] CARROLL AB, 1975, BUSINESS HORIZON APR, P79
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[5] ETHICAL BELIEFS OF MARKETING MANAGERS
FERRELL, OC
WEAVER, KM
[J]. JOURNAL OF MARKETING, 1978, 42 (03) : 69 - 73
[6] KOTLER P, 1981, J BUSINESS STRAT WIN
[7] LEBOLT F, 1982, WORLD PRESS REV OCT, P50
[8] TOWARD STRATEGIC INTELLIGENCE SYSTEMS
MONTGOMERY, DB
WEINBERG, CB
[J]. JOURNAL OF MARKETING, 1979, 43 (04) : 41 - 52
[9] TWEDT DW, 1978, 1978 SURVEY MARKETIN, P11
[10] ETHICS IN MARKETING RESEARCH - THEIR PRACTICAL RELEVANCE
TYBOUT, AM
ZALTMAN, G
[J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) : 357 - 368