MORE ON THE PREDICTION OF MAIL SURVEY RESPONSE RATES

被引：12

作者：

PARASURAMAN, A

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1982年 / 19卷 / 02期

关键词：

D O I：

10.2307/3151626

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：261 / 268

页数：8

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