A MODEL OF BALANCED CHOICE BEHAVIOR

[1] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[2] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J]. BEHAVIORAL SCIENCE, 1972, 17 (06): : 532 - &

[3] Bass FM, 1984, MARKETING SCI, V3, P267

[4] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[5] SINGLE-PEAKED FUNCTIONS AND THEORY OF PREFERENCE [J]. PSYCHOLOGICAL REVIEW, 1977, 84 (02) : 216 - 230

[6] Corstjens M. L., 1983, MARKET SCI, V2, P19

[7] BALANCE MODEL FOR EVALUATING SUBSETS OF MULTI-ATTRIBUTED ITEMS [J]. MANAGEMENT SCIENCE, 1976, 22 (05) : 528 - 539

[8] FRANK RE, 1962, QUANTITATIVE TECHNIQ

[9] MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR [J]. MANAGEMENT SCIENCE, 1978, 24 (13) : 1404 - 1416

[10] Givon M., 1984, MARKET SCI, V3, P1, DOI [DOI 10.1287/MKSC.3.1.1, 10.1287/mksc.3.1.1]

[1] THEORY OF STOCHASTIC PREFERENCE AND BRAND SWITCHING [J]. JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) : 1 - 20

[2] EXPERIMENTAL STUDY OF RELATIONSHIPS BETWEEN ATTITUDES, BRAND PREFERENCE, AND CHOICE [J]. BEHAVIORAL SCIENCE, 1972, 17 (06): : 532 - &

[3] Bass FM, 1984, MARKETING SCI, V3, P267

[4] MARKET SEGMENTS AND STOCHASTIC BRAND CHOICE MODELS [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (01) : 34 - 45

[5] SINGLE-PEAKED FUNCTIONS AND THEORY OF PREFERENCE [J]. PSYCHOLOGICAL REVIEW, 1977, 84 (02) : 216 - 230

[6] Corstjens M. L., 1983, MARKET SCI, V2, P19

[7] BALANCE MODEL FOR EVALUATING SUBSETS OF MULTI-ATTRIBUTED ITEMS [J]. MANAGEMENT SCIENCE, 1976, 22 (05) : 528 - 539

[8] FRANK RE, 1962, QUANTITATIVE TECHNIQ

[9] MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR [J]. MANAGEMENT SCIENCE, 1978, 24 (13) : 1404 - 1416

[10] Givon M., 1984, MARKET SCI, V3, P1, DOI [DOI 10.1287/MKSC.3.1.1, 10.1287/mksc.3.1.1]