MARKET SHARE MODELS AS APPROXIMATORS OF AGGREGATED HETEROGENEOUS BRAND CHOICE BEHAVIOR

被引：17

作者：

GIVON, M ^{[1
]}

HORSKY, D ^{[1
]}

机构：

[1] UNIV ROCHESTER,GRAD SCH MANAGEMENT,ROCHESTER,NY 14627

来源：

MANAGEMENT SCIENCE | 1978年 / 24卷 / 13期

关键词：

D O I：

10.1287/mnsc.24.13.1404

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：1404 / 1416

页数：13

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