OPTIMAL PRICE AND ADVERTISING POLICY FOR A CONVENIENCE GOODS RETAILER

被引：30

作者：

FEICHTINGER, G ^{[1
]}

LUHMER, A ^{[1
]}

SORGER, G ^{[1
]}

机构：

[1] UNIV BIELEFELD,D-4800 BIELEFELD,FED REP GER

来源：

关键词：

D O I：

10.1287/mksc.7.2.187

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：187 / 201

页数：15

共 21 条

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[17]

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[18]

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[19]

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[20]

WITTINK DR, 1977, J ADVERTISING RES, V17, P39