A COMPARISON OF CULTURAL-VALUES IN BRITISH AND AMERICAN PRINT ADVERTISING - A STUDY OF MAGAZINES

被引：25

作者：

FRITH, KT ^{[1
]}

WESSON, D ^{[1
]}

机构：

[1] NEWCASTLE POLYTECH,NEWCASTLE TYNE NE1 8ST,TYNE & WEAR,ENGLAND

来源：

JOURNALISM QUARTERLY | 1991年 / 68卷 / 1-2期

关键词：

D O I：

10.1177/107769909106800124

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：216 / 223

页数：8

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[3]

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FATT, AC .

[5]

FRITH KT, 1990, CURRENT ISSUES RES A, V12, P63

[6]

HARMON R., 1983, J ADVERTISING, V12, P10

HONG, JW ;

MUDERRISOGLU, A ;

ZINKHAN, GM .

[8]

Kahle L.R., 1983, SOCIAL VALUES SOCIAL

[9] CONTENT-ANALYSIS IN CONSUMER RESEARCH [J].

KASSARJIAN, HH .

[10]

Leech G. N., 1966, ENGLISH ADVERTISING