EFFECTS OF FOREWARNING FACTORS ON PRECOMMUNICATION AND POSTCOMMUNICATION ATTITUDE-CHANGE

被引:6
作者
HOLLANDER, SW [1 ]
机构
[1] STANDARD OIL CO CALIF, MKT RES DIV, 225 BUSH ST, SAN FRANCISCO, CA 94104 USA
关键词
D O I
10.1037/h0036634
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:272 / 278
页数:7
相关论文
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