DO PERSONALIZATION AND POSTAGE MAKE A DIFFERENCE ON RESPONSE RATES TO SURVEYS OF PROFESSIONAL POPULATIONS

被引:10
作者
MOSS, VD
WORTHEN, BR
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D O I
10.2466/PR0.68.2.692-694
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
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页码:692 / 694
页数:3
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[12]   RELATIVE EFFECTIVENESS OF PERSONALIZED AND FORM COVERING LETTERS IN INITIAL AND FOLLOW-UP MAIL SURVEYS [J].
WORTHEN, BR ;
VALCARCE, RW .
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