HOW CONSUMERS ARE AFFECTED BY THE FRAMING OF ATTRIBUTE INFORMATION BEFORE AND AFTER CONSUMING THE PRODUCT

被引：668

作者：

LEVIN, IP ^{[1
]}

GAETH, GJ ^{[1
]}

机构：

[1] UNIV IOWA,COLL BUSINESS,IOWA CITY,IA 52242

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 03期

关键词：

D O I：

10.1086/209174

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：374 / 378

页数：5

共 24 条

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