TEST OF THE RELIABILITY OF PSYCHOGRAPHICS

[21] TIGERT DJ, 1974, LIFE STYLE PSYCHOGRA, P171

[22] VILLANI KEA, 1975, MARKETING CHALLENGES, P484

[23] MASCULINITY OF SMOKERS AND THE MASCULINITY OF CIGARETTE IMAGES [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1965, 49 (03) : 155 - 159

[24] WALTERS GC, 1978, CONSUMER BEHAVIOR TH

[25] WELLS WD, 1971, J ADVERTISING RES, V11, P27

[26] PSYCHOGRAPHICS - CRITICAL REVIEW [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 196 - 213

[27] WIND Y, 1974, LIFE STYLE PSYCHOGRA, P97

[28] ZIFF R, 1974, LIFE STYLE PSYCHOGRA, P127

[21] TIGERT DJ, 1974, LIFE STYLE PSYCHOGRA, P171

[22] VILLANI KEA, 1975, MARKETING CHALLENGES, P484

[23] MASCULINITY OF SMOKERS AND THE MASCULINITY OF CIGARETTE IMAGES [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1965, 49 (03) : 155 - 159

[24] WALTERS GC, 1978, CONSUMER BEHAVIOR TH

[25] WELLS WD, 1971, J ADVERTISING RES, V11, P27

[26] PSYCHOGRAPHICS - CRITICAL REVIEW [J]. JOURNAL OF MARKETING RESEARCH, 1975, 12 (02) : 196 - 213

[27] WIND Y, 1974, LIFE STYLE PSYCHOGRA, P97

[28] ZIFF R, 1974, LIFE STYLE PSYCHOGRA, P127