AN APPROACH FOR TRACKING WITHIN-SEGMENT SHIFTS IN MARKET SHARES

被引：20

作者：

GROVER, R ^{[1
]}

SRINIVASAN, V ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 02期

关键词：

D O I：

10.2307/3172609

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：230 / 236

页数：7

共 24 条

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[7]

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[8] EMPIRICALLY TESTING A DISAGGREGATE CHOICE MODEL FOR SEGMENTS [J].

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