THE RELATIONSHIP BETWEEN DISTRIBUTION AND MARKET SHARE

被引：75

作者：

FARRIS, P

OLVER, J

DEKLUYVER, C

机构：

[1] COLL WILLIAM & MARY,WILLIAMSBURG,VA 23185

[2] CRESAP,NEW YORK,NY

来源：

关键词：

D O I：

10.1287/mksc.8.2.107

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：107 / 128

页数：22

共 21 条

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[2]

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[3]

BUCKLIN LP, 1963, J MARKETING, V27, P51

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[5]

CHEVALIER M, 1976, SLOAN MANAGE REV, V18, P19

[6] INCREASE IN SALES DUE TO IN-STORE DISPLAY [J].

CHEVALIER, M .

[7]

Copeland MT, 1923, HARVARD BUS REV, V1, P282

[8] RELATIONSHIP BETWEEN SHELF SPACE AND UNIT SALES IN SUPERMARKETS [J].

CURHAN, RC .

[9] WHY DOES BRAND LOYALTY VARY OVER PRODUCTS [J].

FARLEY, JU .

[10]

FARLEY JU, 1968, J MARKETING RES NOV, P362