A MEDIA PLANNING CALCULUS

被引：127

作者：

LITTLE, JDC

LODISH, LM

机构：

来源：

OPERATIONS RESEARCH | 1969年 / 17卷 / 01期

关键词：

D O I：

10.1287/opre.17.1.1

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：1 / &

共 36 条

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