DO TRADE SHOWS PROVIDE VALUE

被引：24

作者：

SASHI, CM

PERRETTY, J

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1992年 / 21卷 / 03期

关键词：

D O I：

10.1016/0019-8501(92)90022-L

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Trade shows are an important part of the industrial marketing mix, but considerable skepticism prevails regarding their value. This article reviews the research regarding reasons for participating in trade shows, and suggests how marketing executives can take specific actions to make trade show participation successful.

引用

页码：249 / 255

页数：7

共 22 条

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