DISCLAIMER FOOTNOTES IN ADS - DISCREPANCIES BETWEEN PURPOSE AND PERFORMANCE

被引：28

作者：

FOXMAN, ER

MUEHLING, DD

MOORE, PA

机构：

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 1988年 / 7卷

关键词：

D O I：

10.1177/074391568800700110

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：127 / 137

页数：11

共 27 条

[1] DETECTING AND CORRECTING DECEPTIVE ADVERTISING [J].

ARMSTRONG, GM ;

GUROL, MN ;

RUSS, FA .

JOURNAL OF CONSUMER RESEARCH, 1979, 6 (03) :237-246

[2]

BARBOUR FL, 1982, J ADVERTISING, V11, P21

[3]

BAUM C, 1983, SCI RES PROMOTION PR

[4]

BHALLA G, 1984, ADV CONSUM RES, V11, P305

[5]

BOYER E, 1985, FORTUNE 0107, P89

[6] THE CONCEPT OF EXTERNAL VALIDITY [J].

CALDER, BJ ;

PHILLIPS, LW ;

TYBOUT, AM .

JOURNAL OF CONSUMER RESEARCH, 1982, 9 (03) :240-244

[7] AN EMPIRICAL-STUDY OF CONSUMERS SENSITIVITY TO THE WORDING OF AFFIRMATIVE DISCLOSURE MESSAGES [J].

FUNKHOUSER, GR .

JOURNAL OF PUBLIC POLICY & MARKETING, 1984, 3 :26-37

[8]

GATES FR, 1986, ADV CONSUM RES, V13, P143

[9] MISCOMPREHENSION OF PUBLIC AFFAIRS PROGRAMMING [J].

HOYER, WD ;

JACOBY, J .

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 1985, 29 (04) :437-443

[10] VIEWER MISCOMPREHENSION OF TELEVISED COMMUNICATION - SELECTED FINDINGS [J].

JACOBY, J ;

HOYER, WD .

JOURNAL OF MARKETING, 1982, 46 (04) :12-26

← 1 2 3 →