共 13 条
- [2] FORD NM, 1968, J ADVERTISING RES, V8, P43
- [8] KERIN RA, 1974, SOC SCI QUART, V55, P175
- [9] EXPERIMENTAL INVESTIGATION OF MAIL-SURVEY RESPONSES [J]. JOURNAL OF BUSINESS RESEARCH, 1975, 3 (03) : 199 - 210
- [10] RESEARCH ON MAIL SURVEYS [J]. JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1961, 124 (02): : 143 - 195