SEQUENTIAL EFFECTS IN IMPRESSION FORMATION WITH BINARY INTERMITTENT RESPONDING

100 undergraduate Ss were shown sets of 6 sequentially presented personality trait adjectives and after each adjective were required to indicate whether they liked or disliked the person being described. Each S received 2 replications of 20 different adjective sequences, representing all possible orderings of 3 high- (H) and 3 low-value (L) adjectives. Between-sequence and within-sequence recency effects were obtained. It was shown that the importance or weight assigned to an H adjective tended to be less than that assigned to an L adjective and that this value tended to decrease progressively over ordinal position. Additionally, after a linear operator model was applied to these data, it was concluded that a given adjective may be weighted less or discounted when it is affectively inconsistent with the initial adjectives in the set. (PsycINFO Database Record (c) 2006 APA, all rights reserved). © 1969 American Psychological Association.