A SPLIT HAZARD MODEL FOR ANALYZING THE DIFFUSION OF INNOVATIONS

被引：74

作者：

SINHA, RK ^{[1
]}

CHANDRASHEKARAN, M ^{[1
]}

机构：

[1] UNIV CINCINNATI,COLL BUSINESS ADM,DEPT MKT,CINCINNATI,OH 45221

来源：

JOURNAL OF MARKETING RESEARCH | 1992年 / 29卷 / 01期

关键词：

D O I：

10.2307/3172497

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors propose and calibrate a "split hazard" model that allows simultaneous modeling of observed heterogeneity with respect to both probability and timing of eventual adoption. Model validation with data for the diffusion of automatic teller machines (ATM) across 3689 banks demonstrates the robustness of the model framework to conceptual and distributional assumptions.

引用

页码：116 / 127

页数：12

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