基于MOA理论的邮轮旅游者消费决策研究

被引：52

作者：

张维亚

俞世海

严伟

机构：

[1] 金陵科技学院旅游管理系

来源：

消费经济 | 2013年 / 29卷 / 03期

关键词：

MOA模型; 消费决策; 邮轮旅游;

D O I：

暂无

中图分类号：

F552 [中国水路运输经济]; F592 [中国旅游事业]; F224 [经济数学方法];

学科分类号：

020104 [西方经济学]; 020201 [国民经济学]; 020205 [产业经济学];

摘要：

论文依据MOA理论,通过构建旅游者消费决策模型,探讨动机、机会和能力在邮轮旅游者消费决策形成中的影响。通过对邮轮旅游者在线问卷调查获取数据,运用AMOS软件进行结构方程分析,验证研究假设。结果表明,动机、机会和能力对邮轮旅游者消费决策具有积极影响。

引用

页码：65 / 70

页数：6

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