共 11 条
[1]
[2]
[3]
Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit[J] Jiewen Hong;Angela Y. Lee Journal of Consumer Research 2008,
[4]
Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects[J] Journal of Consumer Research 2007,
[5]
THE ROLE OF REGULATORY FOCUS IN MESSAGE FRAMING IN ANTISMOKING ADVERTISEMENTS FOR ADOLESCENTS[J] Yeung-Jo Kim Journal of Advertising 2006,
[6]
The Role of Regulatory Focus in Preference Construction[J] Jing Wang;Angela Y. Lee Journal of Marketing Research 2006,
[7]
How Regulatory Fit Affects Value in Consumer Choices and Opinions[J] Tamar Avnet;E. Tory Higgins Journal of Marketing Research 2006,
[8]
Locomotion; assessment; and regulatory fit: Value transfer from “how” to “what”[J] Tamar Avnet;E Tory Higgins Journal of Experimental Social Psychology 2003,
[9]
Regulatory Fit and Resisting Temptation during Goal Pursuit[J] Antonio L Freitas;Nira Liberman;E.Tory Higgins Journal of Experimental Social Psychology 2002,
[10]
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self‐Regulatory Goals in Information Processing and Persuasion[J] Jennifer L. Aaker;Angela Y. Lee Journal of Consumer Research 2001,

