网络口碑研究综述

被引：8

作者：

付琛

机构：

[1] 浙江大学管理学院

来源：

现代商业 | 2008年 / 30期

关键词：

口碑; 网络口碑; 网络消费;

D O I：

10.14097/j.cnki.5392/2008.30.120

中图分类号：

F49 [信息产业经济];

学科分类号：

1201 ;

摘要：

随着网络的普及和电子商务的发展,越来越多的人开始进行网络消费,网络口碑对人们的影响也日益显著。本文梳理和归纳了网络口碑的概念内涵,回顾了相关领域的实证研究,并在此基础上提出了今后对于网络口碑的研究方向,希望可以推动该领域的发展。

引用

页码：177 / 179

页数：3

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