权力感与网络口碑传播——“第二道数字鸿沟”视角下的网络赋权实现

被引：9

作者：

王春晓 ^{[1
]}

朱虹 ^{[1
]}

束晓舒 ^{[2
]}

机构：

[1] 南京大学商学院

[2] 南京大学新闻与传播学院

来源：

现代传播(中国传媒大学学报) | 2015年 / 37卷 / 09期

关键词：

网络赋权; 网络口碑; 权力感; 数字鸿沟;

D O I：

暂无

中图分类号：

G206 [传播理论];

学科分类号：

摘要：

网民能否享有网络赋权受制于"第二道数字鸿沟",而这种网络使用行为的差异受到多种因素的影响,并最终产生不同的结果。本研究以网络口碑为主题,考察了权力感这一个人特质与网络口碑行为之间的相互影响。研究一通过问卷调研发现,权力感与网络口碑意愿正相关;研究二通过实验证明,网络口碑行为能提高口碑传播者的情境权力感。

引用

页码：132 / 138

页数：7

共 27 条

[1]

消费者的权力感和价格参照来源对其价格公平感知的影响及其机制研究.[D].肖丽.复旦大学.2012, 02

[2] The role of self-construal in consumers' electronic word of mouth (eWOM) in social networking sites: A social cognitive approach [J].

Lee, Doohwang ;

Kim, Hyuk Soo ;

Kim, Jung Kyu .

COMPUTERS IN HUMAN BEHAVIOR, 2012, 28 (03) :1054-1062

[3] Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller [J].

Moore, Sarah G. .

JOURNAL OF CONSUMER RESEARCH, 2012, 38 (06) :1140-1154

[4] The Personal Sense of Power [J].

Anderson, Cameron ;

John, Oliver P. ;

Keltner, Dacher .

JOURNAL OF PERSONALITY, 2012, 80 (02) :313-344

[5] The effects of message recipients' power before and after persuasion:: A self-validation analysis [J].

Brinol, Pablo ;

Petty, Richard E. ;

Valle, Carmen ;

Rucker, Derek D. .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2007, 93 (06) :1040-1053

[6] Power, optimism, and risk-taking [J].

Anderson, Cameron ;

Galinsky, Adam D. .

EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, 2006, 36 (04) :511-536

[7] You focus on the forest when you're in charge of the trees: Power priming and abstract information processing [J].

Smith, PK ;

Trope, Y .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2006, 90 (04) :578-596

[8]

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?.[J].Thorsten Hennig-Thurau;Kevin P. Gwinner;Gianfranco Walsh;Dwayne D. Gremler.Journal of Interactive Marketing.2004, 1

[9] Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet [J].

Hennig-Thurau, T ;

Walsh, G .

INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2003, 8 (02) :51-74

[10] From power to action [J].

Galinsky, AD ;

Gruenfeld, DH ;

Magee, JC .

JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2003, 85 (03) :453-466

← 1 2 3 →