心理契约破裂与顾客不文明行为:基于自控视角

被引:12
作者
占小军 [1 ]
曹元坤 [1 ]
李志成 [2 ]
机构
[1] 江西财经大学产业集群与企业发展研究中心
[2] 中山大学管理学院
关键词
顾客不文明行为; 心理契约破裂; 自控状态; 关系质量;
D O I
10.14120/j.cnki.cn11-5057/f.2017.10.012
中图分类号
F272.92 [人事管理]; F274 [企业供销管理];
学科分类号
1201 ;
摘要
近年来,顾客不文明行为日益受到了国内外学者的关注。现有研究主要探讨了顾客不文明行为的消极后果,鲜见关于顾客不文明行为前因变量的研究。基于自我损耗理论,从员工视角探讨了心理契约破裂对顾客不文明行为的影响,尤其考察了顾客自控状态的中介作用及顾客—员工关系质量的调节作用。通过对231名员工及其顾客的配对调查,结果发现:心理契约破裂对顾客不文明行为存在显著的正向影响;自控状态中介了心理契约破裂对顾客不文明行为的作用;关系质量不仅负向调节了心理契约破裂与自控状态之间的关系,而且还负向调节了心理契约破裂-自控状态-顾客不文明行为这一中介机制。研究首次从员工视角探索了顾客不文明行为的诱发机制,丰富了已有相关研究,为服务性企业进行干预管理提供了理论参考。
引用
收藏
页码:132 / 142
页数:11
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