Managerial identification of competitors

被引：124

作者：

Clark, BH ^{[1
]}

Montgomery, DB

机构：

[1] Northeastern Univ, Coll Business Adm, Boston, MA 02115 USA

[2] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA

来源：

JOURNAL OF MARKETING | 1999年 / 63卷 / 03期

关键词：

D O I：

10.2307/1251776

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. The authors bring together diffuse literature in this area and propose a cognitive framework for managerial identification of competitors. They report the results of two studies that examine the attributes managers use in deciding who their competitors are.

引用

页码：67 / 83

页数：17

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