Managing NPD: Cost and schedule performance in design and manufacturing

被引：46

作者：

Bajaj, A ^{[1
]}

Kekre, S ^{[1
]}

Srinivasan, K ^{[1
]}

机构：

[1] Carnegie Mellon Univ, Pittsburgh, PA 15213 USA

来源：

MANAGEMENT SCIENCE | 2004年 / 50卷 / 04期

关键词：

time to market; new product development; project management; cost and time trade-offs; customer involvement; financial metrics; NPD;

D O I：

10.1287/mnsc.1030.0177

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

In this field study, conducted at a leading avionics guidance systems manufacturer, we gathered primary data on time and cost performance of both the design and manufacturing phases of new product development (NPD). We modeled the impact of the management levers relating to oversight, the intensity of design specialization, and the level of interaction with the customer. The study highlights the necessity of leveraging the interdependencies between the design and manufacturing phases in NPD.

引用

页码：527 / 536

页数：10

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[21] Key drivers of reduced cycle time [J].