The stability of three strawberry cultivars was evaluated for changes in jam color quality during processing and storage at 20 degrees, 30 degrees and 37 degrees C for 200 days. Anthocyanin content was determined by HPLC, The effect of cultivar, processing and storage on jam pigments, instrumental color (L*, a*, b*) and consumer preference were also determined. 'Oso grande' jam had the lowest anthocyanin concentration (110 mg/g f.w), higher monomeric pigment degradation during processing and storage, highest pH, least desirable color score from the sensory panel and shortest shelf-life. Similarities were found between jams prepared with 'Chandler' and 'Tudla' cultivars, as well as initial differences in total anthocyanin concentrations (195 and 130 mg/g f.w.).