Recent advances in structural econometric modeling:: Dynamics, product positioning and entry

被引:15
作者
Dubé, JP
Sudhir, K
Ching, A
Crawford, GS
Draganska, M
Fox, JT
Hartmann, W
Hitsch, GJ
Viard, VB
Villas-Boas, M
Vilcassim, N
机构
[1] Univ Chicago, Grad Sch Business, Chicago, IL 60637 USA
[2] Yale Univ, Sch Management, New Haven, CT 06520 USA
[3] Univ Toronto, Rotman Sch Management, Toronto, ON, Canada
[4] Univ Arizona, Tucson, AZ 85721 USA
[5] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA
[6] Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA
[7] London Business Sch, London NW1 4SA, England
关键词
entry; dynamics; market structure; product positioning; structural models;
D O I
10.1007/s11002-005-5886-0
中图分类号
F [经济];
学科分类号
02 ;
摘要
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session "Structural Models of Strategic Choice" from the 2004 Choice Symposium.
引用
收藏
页码:209 / 224
页数:16
相关论文
共 63 条
  • [11] ENTRY AND COMPETITION IN CONCENTRATED MARKETS
    BRESNAHAN, TF
    REISS, PC
    [J]. JOURNAL OF POLITICAL ECONOMY, 1991, 99 (05) : 977 - 1009
  • [12] EMPIRICAL-MODELS OF DISCRETE GAMES
    BRESNAHAN, TF
    REISS, PC
    [J]. JOURNAL OF ECONOMETRICS, 1991, 48 (1-2) : 57 - 81
  • [13] Chan T. Y., 2004, ESTIMATING DYNAMIC P
  • [14] CHE H, 2004, PRICING BEHAV MARKET
  • [15] CHING A, 2004, DYNAMIC OLIGOPOLY ST
  • [16] Ciliberto F., 2004, MARKET STRUCTURE MUL
  • [17] ECONOMETRIC MEASUREMENT OF DURATION OF ADVERTISING EFFECT ON SALES
    CLARKE, DG
    [J]. JOURNAL OF MARKETING RESEARCH, 1976, 13 (04) : 345 - 357
  • [18] CRAWFORD G, 2004, EMPIRICAL MODELING E
  • [19] DRAGANSKA M, 2004, PLAIN VANILLA MODELI
  • [20] Structural applications of the discrete choice model
    Dubé, JP
    Chintagunta, P
    Petrin, A
    Bronnenberg, B
    Goettler, R
    Seetharaman, PB
    Sudhir, K
    Thomadsen, R
    Zhao, Y
    [J]. MARKETING LETTERS, 2002, 13 (03) : 207 - 220