Relaxing measurement invariance in cross-national consumer research using a hierarchical IRT model

被引:113
作者
De Jong, Martijn G.
Steenkamp, Jan-Benedict E. M.
Fox, Jean-Paul
机构
[1] Erasmus Univ, NL-3000 DR Rotterdam, Netherlands
[2] Univ N Carolina, Chapel Hill, NC 27599 USA
[3] Univ Twente, Dept Res Methodol Measurement & Data Anal, NL-7500 AE Enschede, Netherlands
关键词
D O I
10.1086/518532
中图分类号
F [经济];
学科分类号
02 ;
摘要
With the growing interest of consumer researchers to test measures and theories in an international context, the cross-national invariance of measurement instruments has become an important issue. At least two issues still need to be addressed. First, the ordinal nature of the rating scale is ignored. Second, when few or no items in the confirmatory factor analysis (CFA) exhibit metric and scalar invariance across all countries, comparison of results across countries is difficult. We solve these problems using a hierarchical IRT model. An empirical application is provided for susceptibility to normative influence, using a sample of 5,484 respondents from 11 countries on four continents.
引用
收藏
页码:260 / 278
页数:19
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