Business Models: A Discovery Driven Approach

被引：545

作者：

McGrath, Rita Gunther ^{[1
]}

机构：

[1] Columbia Business Sch, New York, NY 10025 USA

来源：

LONG RANGE PLANNING | 2010年 / 43卷 / 2-3期

关键词：

D O I：

10.1016/j.lrp.2009.07.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The business model concept offers strategists a fresh way to consider their options in uncertain, fast-moving and unpredictable environments. In contrast to conventional assumptions, recognizing that more new business models are both feasible and actionable than ever before is creating unprecedented opportunities for today's organizations. However, unlike conventional strategies that emphasize analysis, strategies that aim to discover and exploit new models must engage in significant experimentation and learning - a 'discovery driven,' rather than analytical approach. (C) 2009 Elsevier Ltd. All rights reserved.

引用

页码：247 / 261

页数：15