Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment

被引:1175
作者
Mathwick, C
Malhotra, N
Rigdon, E
机构
[1] Portland State Univ, Sch Business Adm, Portland, OR 97207 USA
[2] Georgia Inst Technol, DuPree Sch Management, Atlanta, GA 30332 USA
[3] Georgia State Univ, J Mack Robinson Coll Business, Atlanta, GA 30303 USA
关键词
D O I
10.1016/S0022-4359(00)00045-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
An experiential value scale (EVS) reflecting the benefits derived from perceptions of playfulness, aesthetics, customer "return on investment" and service excellence is developed and tested in the Internet and catalog shopping context. This study evaluates the psychometric properties of the EVS in both samples and tests the hypothesized hierarchical structure. predictive modeling points to the value of the EVS as a measurement tool, useful in describing the perceived make-up of a retail value package and predicting differences in shopping preferences and patronage intent in multichannel retail systems. Study limitations and directions for future research are identified. (C) 2001 by New York University. All rights reserved.
引用
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页码:39 / 56
页数:18
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