Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK

被引:387
作者
Grunert, Klaus G. [1 ]
Wills, Josephine M. [2 ]
Fernandez-Celemin, Laura [2 ]
机构
[1] Aarhus Univ, MAPP Ctr Res Customer Relat Food Sector, Aarhus Sch Business, DK-8210 Aarhus V, Denmark
[2] EUFIC European Food Informat Council, B-1040 Brussels, Belgium
关键词
Nutrition information; Food labels; Consumer research; Signposting; FRONT-OF-PACK; EATING BEHAVIOR; FORMATS; HEALTH;
D O I
10.1016/j.appet.2010.05.045
中图分类号
B84 [心理学]; C [社会科学总论]; Q98 [人类学];
学科分类号
03 ; 0303 ; 030303 ; 04 ; 0402 ;
摘要
Based on in-store observations in three major UK retailers, in-store interviews (2019) and questionnaires filled out at home and returned (921), use of nutrition information on food labels and its understanding were investigated. Respondents' nutrition knowledge was also measured, using a comprehensive instrument covering knowledge of expert recommendations, nutrient content in different food products, and calorie content in different food products. Across six product categories, 27% of shoppers were found to have looked at nutrition information on the label, with guideline daily amount (GDA) labels and the nutrition grid/table as the main sources consulted Respondents' understanding of major front-of-pack nutrition labels was measured using a variety of tasks dealing with conceptual understanding, substantial understanding and health inferences Understanding was high, with up to 87.5% of respondents being able to identify the healthiest product in a set of three Differences between level of understanding and level of usage are explained by different causal mechanisms. Regression analysis showed that usage is mainly related to interest in healthy eating, whereas understanding of nutrition information on food labels is mainly related to nutrition knowledge. Both are in turn affected by demographic variables, but in different ways. (C) 2010 Elsevier Ltd All rights reserved.
引用
收藏
页码:177 / 189
页数:13
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