A neural networks-based approach for strategic planning

被引：17

作者：

Chien, TW

Lin, C

Tan, B

Lee, WC

机构：

[1] CUNY Bernard M Baruch Coll, Dept Management, Zicklin Sch Business, New York, NY 10010 USA

[2] Natl Cheng Kung Univ, Dept Ind Engn, Tainan 70101, Taiwan

[3] Natl Cheng Kung Univ, Dept Business Adm, Tainan 70101, Taiwan

来源：

INFORMATION & MANAGEMENT | 1999年 / 35卷 / 06期

关键词：

neural networks; strategic planning; linear integer programming; portfolio matrices;

D O I：

10.1016/S0378-7206(98)00100-1

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We establish a systematic approach that incorporates neural networks in conjunction with portfolio matrices to assist managers in evaluating and forming strategic plans. Based on the principle of dispersing risks, we also provide a linear integer programming model, which helps in allocating the annual budget optimally among proposed strategies. The approach has been successfully implemented for a major food industry leader in Taiwan for its annual strategic planning. Although a particular portfolio matrix model was adopted in our approach, the framework proposed here can be modified to incorporate other strategy-evaluation measures. (C) 1999 Elsevier Science B.V. All rights reserved.

引用

页码：357 / 364

页数：8