AN EMPIRICAL-COMPARISON OF STANDARDIZED PORTFOLIO MODELS

被引：34

作者：

WIND, Y ^{[1
]}

MAHAJAN, V ^{[1
]}

SWIRE, DJ ^{[1
]}

机构：

[1] SO METHODIST UNIV,COX SCH BUSINESS,DALLAS,TX 75275

来源：

关键词：

D O I：

10.2307/1251496

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：89 / 99

页数：11

共 9 条

[1]

ABELL DF, 1979, STRATEGIC MARKET PLA

[2] DIAGNOSING PRODUCT PORTFOLIO [J].

DAY, GS .

[3] STRATPORT - A DECISION SUPPORT SYSTEM FOR STRATEGIC-PLANNING [J].

LARRECHE, JC ;

SRINIVASAN, V .

[4]

MAHAJAN V, 1983, STRATEGIC MARKETING

[5]

MAHAJAN V, 1982, MANAGEMENT SCI SPECI

[6] STRATEGIC MARKETING - BETAS, BOXES, OR BASICS [J].

WENSLEY, R .

[7]

WIND Y, 1981, HARVARD BUS REV, V59, P155

[8]

WIND Y, 1981, REV MARKETING 1981

[9]

Wind Y.J., 1982, PRODUCT POLICY CONCE