Explaining the national cultural distance paradox

被引:298
作者
Brouthers, KD [1 ]
Brouthers, LE
机构
[1] Univ E London, Strateg & Int Management Dept, London E15 4LZ, England
[2] Univ Texas, Div Management & Mkt, San Antonio, TX 78285 USA
关键词
D O I
10.1057/palgrave.jibs.8490944
中图分类号
F [经济];
学科分类号
02 ;
摘要
Past studies of the relationship between national cultural distance and entry mode choice have produced conflicting results. Some scholars find cultural distance associated with choosing wholly owned modes; others find cultural distance linked to a preference for joint ventures. in this paper we provide both theoretical and empirical evidence to explain the discrepant findings and thus, help to resolve the national cultural distance paradox.
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页码:177 / 189
页数:13
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